Serious Social from immediate future
Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08
Episodes
88 episodes
Reporting hell to storytelling heaven
When your dashboard says nothing and your boss wants everythingYou’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill eve...
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Episode 85
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49:39
Marketing that builds trust
First-time exclusive! We're sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool
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Season 1
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Episode 84
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41:40
From B2B basics to brilliance
In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% mor...
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Season 1
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Episode 83
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1:00:55
Back to the future for B2B marketing - planning the priorities for 2025
In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party dat...
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Season 1
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Episode 82
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42:01
AI in B2B: Brilliant Tool or Total Bull?
In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massiv...
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Episode 81
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52:50
Serious Social: No More Cookies
In this episode, we dive into the seismic shift in digital marketing as third-party cookies crumble and data privacy laws tighten. Join industry experts as they unpack the challenges and unveil innovative strategies to keep your brand ahead of ...
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Season 1
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Episode 80
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47:20
Serious Social: Growth on Fire - B2B Ignite
Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event...
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Season 1
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Episode 79
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54:13
Serious Social — Leading from the Front: Convincing Executives to Embrace Thought Leadership
Why do only 15% of decision-makers find thought leadership content excellent, despite its high trust among buyers? Tune in to discover the secrets behind creating truly impactful thought leadership that stands out and drives success, wit...
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Season 1
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Episode 78
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49:07
Episode 77: Serious Social – TikTok Style Video on LinkedIn
Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionab...
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Season 1
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Episode 77
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37:00
Serious Social - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign
A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social. In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and b...
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Season 1
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Episode 76
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1:00:02
Serious Social - Trends to watch – the rise of the De-Influencer
The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all...
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Season 1
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Episode 75
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51:01
Serious Social - Should Brands Dump Twitter?
With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concer...
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Season 1
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Episode 74
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55:31
Serious Social - The B2B Marketers' Guide To Going Live
Going live on social is a critical component to establishing trust brand discovery and a high-value attributed pipeline. In this episode, CJ will explain how to deliver tangible results to your board and have them clamouring for more.
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Season 1
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Episode 73
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30:09
Serious Social - The State Of B2B Social Media Marketing
In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to un...
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Season 1
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Episode 72
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41:41
Serious Social - Social that's good enough to eat!
On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.
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Season 1
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Episode 70
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25:45
Serious Social - Bringing the social boom
2021 is coming to an end and it's time to get your brand's social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting a...
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Season 1
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Episode 69
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37:49
Serious Social - China: the social Innovator, opportunity and trendsetter
China is home to the world’s largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, diffe...
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Season 1
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Episode 68
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39:38
Serious Social - Big picture marketing + leaky social = Growth
In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fi...
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Season 1
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Episode 67
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28:05
Serious Social - Trust the process
In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of 'trusting the process'. Tune in to find out what it is and how not trusting it will lead to erroneous results.
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Season 1
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Episode 66
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15:51
Serious Social - Back to old school social
In this episode of Serious Social, Katy Howell explores how we’re shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted d...
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Season 1
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Episode 65
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14:43
Serious Social - Succeed on TikTok with the IFers
With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best pra...
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Season 1
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Episode 64
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16:20
Serious Social - Dishing the dirt on data
How much do you know about the Apple push for privacy through iOS14 and the effects it's having on Facebook ads? If the answer is "not enough", then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a bit deeper into th...
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Episode 63
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12:11
Serious Social - Unlocking social as lockdown lifts
In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the signs and trends you need to loo...
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Season 1
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Episode 62
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10:40
Serious Social - Making your moment marketing meaningful
This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done ahead of time. Join CJ and discover how to make ...
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Season 1
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Episode 61
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16:11
Serious Social - What the F? Best practice for Facebook marketing
In this week's Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account! Tune in and discover some of the best practi...
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Season 1
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Episode 60
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14:21
