Serious Social from immediate future
Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08
Serious Social from immediate future
Reporting hell to storytelling heaven
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Katy Howell, Barnaby Barron
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Episode 85
When your dashboard says nothing and your boss wants everything
You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025.
Whether you’re trying to justify a campaign or win a budget battle, this live is for you.
You walk away with:
• New ways to visualise your data
• A better understanding of what your stakeholders need to hear
• Clear steps to turn insights into actions
• A bit of a laugh, because marketing is messy